Telain Ware, President/CEO Marketing Consultants of Atlanta, Inc.

I receive calls each week from individuals who require immediate marketing, public relations or communications services. A crisis management call occurs from time to time, but for the most part the inquiries are fueled by an event deadline. We’ve all been there…many tasks and too few days for execution. No matter how condensed the timeline, a plan is always in order. I am old school marketing, where market research, focus groups, testing, revision, and 12 -24 month marketing and pr plans guided every step of a product or service launch. Even a three month promotion received the same type of methodology prior to in-market execution. Today the expectation is that marketing, PR and communications happen instantly. My perceived role as a marketing expert for hire is to just get it done. As a responsible professional, I know that my true role is to deliver effective marketing that produces measurable results.

Marketing Consultants of Atlanta, Inc. utilizes a proven formula that turns a client’s vision into a tactical execution plan, with creative and technical deliverables, that results in branding, sales and positioning success.  Don’t be tempted to skip planning and rush into randomly placing ads on social networking sites because you feel that’s how to connect to people today.  All sites are not for all brands. You would never consider placing random ads in as many magazines as your budget can handle. Understand that I am all in with regard to social networking. The immediate feedback and ongoing interaction with customers is an invaluable asset. It is our modern day vehicle for market research, focus groups, testing and revisions. A strategy for social networking and online marketing must have a plan. I cannot stress this point enough. Advertising and promotions will always require a targeted approach in order to convert customer connections into immediate and long-term sales. To finish in the winner’s circle, start with a strategic marketing plan.