CRISIS PR 101

Erik Burton, President/CEO Profile Marketing & Public Relations Charlie Sheen could use a good crisis communications person right now. I say that in the most serious way because a great actor has let a comment turn into a crisis and a crisis explode into a disaster. Some of you may think that Charlie is making good with [...]

By | March 21st, 2011|Public Relations|0 Comments

Understanding The Trends

Erik Burton, President/CEO – Profile Marketing & Public Relations In today’s economy, we all have to do more with less. I often feel like Rumpelstiltskin constantly turning straw (a client’s idea of a news story) into gold (media coverage). Well, our friends on the other side of the fence have the same challenges. Reporters have [...]

By | March 16th, 2011|Public Relations|0 Comments
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