Our Method
View the MCOA Fact Sheet for a quick view of our I-5 Values Approach to work, our 6 step methodology and the MCOA service list. You can view the details of our 6 step method below. Ready to get started? Contact us today to magnify opportunities, uncover bright ideas and implement creative solutions.
Step 1 – Research is the foundation for all we do. We do not believe in a cookie cutter, one-size fits all approach to branding, marketing, public relations or communications. If you require B2E, B2B, B2C or B2G solutions, contact us. You can rest assured that we are strategists that deliver exceptional execution, based on sound research.
Step 2 – Analysis is the MCOA starting and ending point on every initiative. We deliver a strategic plan that is developed from analysis of the research. You will also receive reports with comprehensive analysis, conversion tracking and analytics upon completion of every program, event or campaign.
Step 3 – Target marketing is our first element in the strategy we develop for clients. We roll up our sleeves and do the research required to clearly define demographics, geographic, psychographics and behaviors.
Step 4 – Working from a Strategic Plan is the only way to deliver effective marketing or communications that deliver on corporate goals and objectives. Research and correct analysis will target our approach to the right audiences. With a roadmap customized just for your company, we can explore any of the following types of executions: sweepstakes and promotions that engage while capturing leads and information, social media marketing strategies, website redesign and content development,
Step 5 – Partnerships have proven successful throughout our history. We collaborate with clients to develop results-driven solutions within an overall marketing strategy. Our partnerships include creative vendor relationships that span over 20 years.
Step 6 – Investment in partner and client causes, as well as supporting local and national nonprofits, has always been a part of our history. We also give back by volunteering and teaching marketing workshops to nonprofit and entrepreneurial development organizations. MCOA’s initiative, Write Stuff, allows us to give back to the community while investing in young people.