Telain Ware – President/CEO, Marketing Consultants of Atlanta, Inc.
What are your predictions for the future of social media in small business enterprises, nonprofits and in large global corporations? Do you remember when seasoned business leaders made comments that it was just a waste of time, or that young people were playing online all day instead of working? Now the value placed on social media as a component of marketing, sales, customer service and new product launches is a priority and is no longer question during the strategic planning process. Below is a link to a great article by Brian Rice that contains predictions by 50 social media experts (Business2Community.com).
Over the past three years, every client project I’ve worked on (from promotions of single events to multi-year online campaigns) has contained social media extensions. What I noticed is that clients now ask for the social media ideas vs. when I had to do hard selling of social media in earlier years. Share your thoughts on the future of social media or how your business unit is currently evolving its use of these “community connection” tools.
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