Bruce Brooks, Owner: EnVizions Film & Video

There use to be a day when people actually read things. Well, that was so ten years ago. Now, everything is video and more video. Network television, Internet, cable, even new billboards use video. You do not want to be left behind in the world of print, flyers and handouts.  Well you can stay in your comfort zone, but your competitors have probably moved on to the digital millennium, and video.

Video is just so much more appealing than print. This is because people respond to people. A dynamic live and interactive video is so much more long lasting than a piece of paper in your hands.

There are two basic reasons you are probably considering the use of video.

1. Train and inform your employees. (Internal use.)
2. Promotion, advertising and marketing for your product. (External use.)

Whatever the reason, you have decided to try out video as your latest business tool. That decision itself, is hard enough. But now comes the hard part. You have to figure out who to use and how much you should pay. Unfortunately, I have heard (and seen) way too many bad video experiences. So take a breath, clear your head and know that there are some things that can help you to have a good experience.

Video Production is a Business…Treat it That Way

Would you buy a hamburger or a salad off of your father’s good friend down the street, or because it’s cheaper than the restaurant, or because they seem like nice people? NO! But people insist on doing this with video. Video is a business with standards and levels of professionalism.   In metro areas, there are so many video companies and video production professionals that you could stand where you are, throw a rock and hit one. But in the bad experiences, I found that people didn’t do good research on their choices, do any homework or even check references.  To learn more….read Part II and III of this series.

EnVizions Film & Video, Bruce Brooks – Owner/Producer, Email: brooksbruce@bellsouth.net, Phone: 770 378 0385