Erik Burton, President/CEO Profile Marketing & Public Relations Charlie Sheen could use a good crisis communications person right now. I say that in the most serious way because a great actor has let a comment turn into a crisis and a crisis explode into a disaster. Some of you may think that Charlie is making good with [...]
Telain Ware, President/CEO Marketing Consultants of Atlanta, Inc. I receive calls each week from individuals who require immediate marketing, public relations or communications services. A crisis management call occurs from time to time, but for the most part the inquiries are fueled by an event deadline. We’ve all been there…many tasks and too few days [...]
Erik Burton, President/CEO – Profile Marketing & Public Relations In today’s economy, we all have to do more with less. I often feel like Rumpelstiltskin constantly turning straw (a client’s idea of a news story) into gold (media coverage). Well, our friends on the other side of the fence have the same challenges. Reporters have [...]
The MCOA Blog launched today as part of MCOA’s 10th Anniversary celebration. I have lost count of the changes that have occurred within the marketing and public relations industries over the past ten years. Technology and social media allows us to communicate in amazing ways that continue to evolve every day. Back when I worked [...]
